Web-cams are positioned around the zoo in an internet popularity contest. The penguins despise this new motion and rebel, until Private makes a misstep and becomes the star animal of the zoo.
The penguins realize that they are under surveillance by security cameras positioned around the zoo. The cameras are web-cameras but Skipper is convinced that they exist to steal their secrets. King Julien learns that Marlene won a lot of internet popularity contests and as a result has a lot of shiny gold trophies, but after some controversy is now banned from entering. King Julien wants to win shiny trophies so he tries his hardest to become popular.
Skipper advises the other penguins to stand perfectly still and ironically all of the cameras choose to watch the still penguins over Julien. When Alice throws the penguins fish Private begins to lose his resolve as his hunger grows (as his "fish conscience" told him to eat). When Private finally gives in he trips on a roller skate and becomes an instant celebrity. Those watching the web-cams flock to the zoo to see Private whom is given the nickname "Slippy".
King Julien enlists the help of Marlene to steal back the viewers that he believes should be watching him instead. Private is taken away by Alice whom puts him in a special stage for him to show off. Private gets used to the life of being rewarded for his stunts and begins purposefully entertaining the guests. The other penguins meanwhile are trying to outsmart the cameras.
Marlene and King Julien put together a breathtaking show using aerial stunts and lights, and finally get some attention. They accidentally send Mort flying into the Slippy exhibit, destroying it. The resulting collision knocks down all of the the web-cameras except for one which catches Alice singing, making her the reigning champ of the web-cam shows.
At the penguins' HQ the penguins, Julien, and Marlene watched Alice still dancing. At the end, she slaps her buttock, much to the animals' shock, Julien says he doesn't believe that people voted that video to be most popular, and Kowalski covers Private's eyes.
Airings on channels other than Nickelodeon USA